Since the birth of user-centered design, practioners have come up with several ways to visualize the thoughts and experiences of end users. In the modern design world, this can be seen through techniques of persona creation, storyboarding, journey mapping, etc. While each of these methods of data induction is key, it’s also equally critical to understand a user’s actual context-of-use. Let me explain why…

Technology is deeply tied into our daily activities today. We take some of our most important decisions through a tiny handheld device stored in our pockets or purses, whilst going through each minute of our hectic daily lives. No more are users sitting in an office building figuring out interface puzzles to achieve their end goal.

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